How to Increase Website Traffic
1. Offer free, original, and quality content
on your site.
This is the most effective means for
increasing traffic to a website; offering people something that they cannot
obtain elsewhere, or at least, not to the level of quality that you are
offering it. Ways in which to ensure that your content is of higher quality
than competitors or is unique include:
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Creating
content that is helpful and useful. Simply cobbling together information from
another website will not generate traffic. You need to offer visitors the
information they need to achieve a goal, solve a problem, be entertained, find
out quality news or have a good laugh.
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Keep
it fresh. For repeat visits, it is crucial to provide regular updates to the
website, especially in frequently viewed zones. Add fresh content every few
days if possible; at a minimum, weekly.
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To
have a fully functioning and successful website, you need to make sure your
tags are in place and your links are not broken. You also need to submit a
sitemap.xml file to Google to have your website show up in Google's search
engines. There is a tool that inspects websites just in case you missed tags
and links and it creates a free sitemap.xml file. It gives you results in
minutes.
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Outsource
article writing. If you hate the thought of generating content yourself, or
your team is not writing-savvy, consider outsourcing this end of the task.
Depending on the length, content, specialization and quality required, prices
can start as low as US$5 per article. However, don't neglect attempting to
write your own work - which better than you know your own business, hobby or
club and can express precisely what needs to be said? Just sit down and start
writing an article. You may be impressed when you're done!
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Add
video to your landing pages (VLP - Video Landing Page) that is informative and
relevant to your site. Respected studies show that good video can improve
conversions and page ranking more than most any other item you can add to your
pages.
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Use
landing pages for fast fulfillment of your PPC advertisement.
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Launch
some contests. It'll draw you instant traffic. You can Goggle search some free
sponsor program and do such contest frequently.
2. Supplement your original
content.
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Leverage
available free content from sources with Creative Common licenses that support
your website message that readers will share.
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Find
for-fee products that will allow you to fully use premium branded content that
is legally allowed to be shared.
3. Trying to get more back links
on your website this may help to increase the traffic.
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Get
a proofreader. Poor spelling and grammar reflect badly on the services and
information being provided; avoid unwarranted negative judgments by getting the
writing in order prior to publication online.
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Avoid
content generators. While these were once the delight of a fledgling web
industry, they are no longer useful. Putting your own team's creativity online is
what is useful.
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Never
copy and paste from another website - Google, Yahoo, MSN and other search
engines are too smart for this nowadays and will detect copied and unoriginal
content, sending you to the bottom of the pile.
4. Improve your search engine
ranking by focusing your content on keywords related to your topic.
This
is called search engine optimization and will help people find your website
when they're searching the Web. Make sure the keywords flow naturally with the
text and when you are brainstorming for good words, ask around for words that
come naturally to people of all ages when looking for your type of site. To
help you understand better, realize that the keywords not only go into headings
and page names but also into "meta tags". "Meta tags" are
the software code that website visitors do not see but search engines do.
Finally, don't overdo the keywords; over-stuffing keywords will result in a
very low search ranking for your website. Also, be very careful not to place
key text inside graphics; search engines cannot pick up graphics.
5. Get linked. This is a very important
part of website management. Exchange links. Trading links with other websites
that are closely related to the subject of your website can bring you more
website traffic. These are two-way links because you must provide a link to
them, too, and linking to low-quality websites can threaten the credibility of
yours. Only link to sites that are dead on topic, and truly help your visitors.
Instead of trading links, you could also trade banner ads, half page ads,
classified ads, etc.
Be sure
to not be too excessive with your link exchanges and do not make this your
entire link building method.
Google
webmaster guidelines specifically say to not engage in link schemes including:
Excessive reciprocal links or excessive link exchanging ("Link to me and
I'll link to you.").